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Objectives #1 EDUCATE CHILDREN ON THE IMPORTANCE OF SAVING The fundamental concept behind Kid Savers is to educate children on the importance of saving. By offering Kid Savers, you will have the opportunity to visit various schools in order to educate and inform the appropriate personnel about the importance of saving for children. This type of footwork will help to ensure not only a sense of benevolence for your organization, but will virtually guarantee an increased savings rate. If you are a financial organization, offering Kid Savers internally is an excellent way to benefit children who accompany their parents. Setting up a special Kid Savers terminal allows children to feel a sense of importance and independence since they will be able to deposit their own money. KS will provide a hands-on, interactive savings program. By bundling KS with an interactive money game, children that make deposits and reach their goals will be able to play this fun game and feel rewarded. By offering a direct link to your web site, users will be able to access your site directly from the program or at a later time. This will not only generate marketing promotions for your financial institution, but will also encourage you to take advantage of the interactive forum and provide children of all ages fun and exciting opportunities. Additionally, by offering field trips to sponsor branches, children will be able to learn more about your institution and will develop a future propensity towards your organization in the future. At school, children will have tasks to become more involved in the process. Examples include:
At the end of the day, administrator will transmit deposit report via email or modem. #2 STRENGTHEN YOUR IMAGE IN THE COMMUNITY Sponsors will have a tri-fold advantage by offering Kid Savers to schools. First, savings receipts will have your logo and/or offers of interest for children’s parents. Sponsors can offer promotional incentives or advertising for purposes of image building. The second advantage KS offers comes from the fact that visits to your organization by children will provide word of mouth advertising. You can expect children to be the best source of advertising as they will often tell their parents of their “adventures” while at your institution. Utilize your youth connection by displaying the children's pictures and rocket blasts to show your entire customer base your community participation. Sponsoring a branch in the school that is staffed by students will offer an interactive learning experience that will promote early savings education and an excellent means of promotion. The third reason KS offers an advantage is because individuals who provide the monies to the children such as parents, grandparents, aunts & uncles will learn of the sponsor's role and the service you are providing to the community. What a better source of business than family members. #3 BRING BACK MORE PERSONAL SAVINGS ACCOUNTS If all objectives are met you will obtain your goal - Developing tomorrow’s customers, today! |